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Privacy Policy

Last updated: September 2026 · Governed under UK GDPR & Data Protection Act 2018

Key principle: Lakes WiFi only collects information necessary to assess your network, recommend solutions, or complete local installation work. Your data is never sold or shared for third-party marketing.

1. Who We Are

Lakes WiFi is an independent networking consultancy based in Cumbria, England, operated by Matthew Gibson. We provide remote Wi-Fi assessments across the UK and physical networking installations across Cumbria and the Lake District.

Contact: web@lakeswifi.co.ukLocation: Cumbria, England

2. Information We Collect

Depending on whether you visit the website, request an assessment, or hire us for local networking, we may collect:

  • Contact details: Your name, email address, phone number, and physical property address.
  • Network & technical data: Broadband provider, router make/model, current speed test results, network topology, photographs of equipment, and floorplans or building sketches you supply.
  • Communications: Records of enquiries, quote requests, and follow-up correspondence.
  • Website usage data: Basic anonymised analytics (such as pages visited and general device type) to monitor site performance.

3. How We Use Your Data

Under UK GDPR, we process your data under the following lawful bases:

  • Performance of a contract: To conduct your Remote Wi-Fi Assessment, produce your Wi-Fi Action Plan, provide installation quotes, or install hardware.
  • Legitimate interests: To answer pre-assessment enquiries, improve our services, and defend against fraudulent activity.
  • Legal obligation: To maintain standard business, accounting, and tax records required by UK law.

4. Data Sharing & Storage

We do not sell, rent, or trade your personal information. We only share data with essential third-party service providers who assist in operating our business:

  • Secure web hosting and domain infrastructure.
  • Business email providers for correspondence.
  • Payment and invoicing services when processing payments for assessments or on-site work.

All third-party processors comply with UK data protection regulations.

5. Data Retention

We retain assessment details, property sketches, and network notes only for as long as necessary to complete your recommendations and support any future network updates you request. Financial transaction records are retained for statutory accounting periods (typically 6 years).

6. Your Rights Under UK GDPR

You have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate information.
  • Request erasure of your personal data where there is no lawful reason to retain it.
  • Object to or restrict our processing of your personal data.

To exercise any of these rights, email us at web@lakeswifi.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

7. Cookies & Tracking

Our website uses necessary technical cookies to ensure the site operates properly. With your consent, we may also use minimal analytics cookies to understand site performance. You can reset or change your preferences at any time by clearing your browser cookies or clicking the cookie settings below.